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As an online entrepreneur, we are often the face of our companies. Everything about us speaks, from the way we groom ourselves to the way that we physically show up AKA our appearance—all these things matter. It is an extension and enhancement of our brand which sends a message to our prospects and our audience (whether we like it or not!)
But the question is, are you happy with the message that’s being shared? And if you’re not feeling extremely confident where you’re not getting the reception that you desire and not attracting the quality clients you’re after, this might be an area that you really can step up in your game.
Today’s guest, Kristina Pernforns, an Image and Interior style specialist is going to help you understand exactly how your personal style reflects how you want to be seen. And if you want to build trust and credibility with your audience, you have to look the part.
This is one of my favorite interviews I’ve done in quite a while and I’m sure you are going to love what we cover when it comes to building your own personal brand style as an online entrepreneur. It’s going to be an episode that you’d want to bookmark and come back to—there are so many takeaways!
- Kristina’s background in fashion and interior design—how she pulls these two together in helping people build their online brand
- How what you wear can affect how you perform and how you feel about yourself (and ways that you can unintentionally sabotage how others see you)
- Kristina’s “Red Thread” theory—how we all wear different hats, but not distinctly different personalities
- Creating a strong, authentic personal brand and style—where’s the best way to start
- Plus tips in leaving a better first impression (specifically for someone who is not so fashion forward)
About Kristina Pernfors:
With Kristina’s background in Marketing, Interior Design, Image Consulting, and Fitness, she works with the visual aspect of personal branding, making sure how you show up in the world is a true representation of who you are and what you want to communicate – from the way you look, to the way you live.
Connect with Kristina on Instagram | LinkedIn | Facebook
Check out Kristina’s TEDx Talk: https://youtu.be/sEunbhvRQSQ
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